ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE (Record no. 112819)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00416nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221012s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600807 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MICHAEL A.BELCH,KEYOORPURANI,GEORGEE.BELCH |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | MCGRAW-HILLEDUCATIONINDIAPVT.LTD |
| Date of publication, distribution, etc. | 12TH 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXXi |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M S Ramaiah Institute of Technology | M S Ramaiah Institute of Technology | 10/12/2022 | EDS | 995.00 | 1 | 659.1 | MB8292 | 02/20/2023 | 02/17/2023 | 10/12/2022 | Books | |||||
| M S Ramaiah Institute of Technology | M S Ramaiah Institute of Technology | 10/12/2022 | EDS | 995.00 | 1 | 659.1 | MB8293 | 02/22/2023 | 02/17/2023 | 10/12/2022 | Books |