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ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

MICHAEL A.BELCH,KEYOORPURANI,GEORGEE.BELCH

ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE - MCGRAW-HILLEDUCATIONINDIAPVT.LTD 12TH 2022 - XXXi

ISBN: 9789354600807

Dewey Class. No.: 659.1

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