000			00328nam a2200133Ia 4500
008			211209s2009 xx 000 0 und d
020			_a8126517916
041			_aeng
100			_aAAKER, DAVID A, KUMAR A, DAY
245			_aMARKETING RESEARCH
250			_a9 ed.
260			_aNEW DELHI _bWILEY INDIA _c2009
300			_aXVII 774
999			_c63724 _d63724