000 00297nam a2200121Ia 4500
008 211209s2007 xx 000 0 und d
041 _aeng
082 _a658.8 O07
100 _aMATHUR U C
245 _aPRODUCT AND BRAND MANAGEMENT
260 _aNEW DELHI
_bEXEL BOOKS
_c2007
300 _aXIII, 534
999 _c51157
_d51157