000 00354nam a2200133Ia 4500
008 211209s2007 xx 000 0 und d
020 _a8177541091
041 _aeng
100 _aKAPFERER JEAN NOEL
245 _aSTRATEGIC BRAND MANAGEMENT: CREATING BARAND EQUITY LONG TERM
250 _a2 ed.
260 _aNEW DELHI
_bKOGAN PAGE
_c2007
300 _a443
999 _c49575
_d49575