000 00321nam a2200109Ia 4500
008 211209s9999 xx 000 0 und d
041 _aeng
082 _a659.1 GEO
100 _aBELCH, GEORGE
245 _aADVERTISING AND PROMOTION: INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
260 _bTATA MCGRAW HILL MCGRAW HILL
999 _c43170
_d43170