000 00294nam a2200109Ia 4500
008 211209s9999 xx 000 0 und d
041 _aeng
082 _a659.1 JOH
100 _aJONES, JOHN
245 _aWHAT'S IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
260 _bPRENTICE HALL OF INDIA
999 _c43167
_d43167