000 00322nam a2200133Ia 4500
008 211209s1998 xx 000 0 und d
041 _aeng
082 _a659.1 BEL/BEL
100 _aBELCH, GEORGE E
245 _aADVERTISING AND PROMOTION
250 _a4 ed.
260 _aBOSTON
_bIRWIN/MCGRA HILL
_c1998
300 _a762
999 _c33135
_d33135