000			00404nam a2200145Ia 4500
008			211209s2019 xx 000 0 und d
020			_a9788131528242
041			_aeng
082			_a658.82 SHI/AND
100			_aSHIMP, LANCE A
245			_aADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATION
250			_a9 ed.
260			_bCENGAGE LEARNING _c2019
300			_aXXII, 729
999			_c112130 _d112130