000 00365nam a2200145Ia 4500
008 211209s2010 xx 000 0 und d
020 _a9788122421514
041 _aeng
082 _a659.1 MAT
100 _aMATHUR, U. C.
245 _aADVERTISING MANAGEMENT:TEXT AND CASES
250 _a3 RD ed.
260 _aNEW DELHI
_bNEW AGE
_c2010
300 _aXVIII + 368
999 _c111784
_d111784