000			00339nam a2200145Ia 4500
008			211209s2011 xx 000 0 und d
020			_a9788126531189
041			_aeng
082			_aBER
100			_aAAKER DAVID A
245			_aMARKETING RESEARCH
250			_a10TH ed.
260			_aNEW DELHI _bDREAMEECH _c2011
300			_aXVII,701
999			_c111531 _d111531