000			00326nam a2200133Ia 4500
008			211209s2012 xx 000 0 und d
020			_a81-297-0063-8
041			_aeng
082			_a659.1 GUP
100			_aGUPTA
245			_aADVERTISING: PRINCIPLES AND PRACTICE
260			_aNEW DELHI _bS CHAND _c2012
300			_aXI,402
999			_c111486 _d111486