000 00331nam a2200121Ia 4500
008 211209s2009 xx 000 0 und d
041 _aeng
100 _aGOVINDARAJAN M
245 _aMARKETING MANAGEMENT CONCEPTS CASES CHALLENGES AND TRENDS
250 _a2 ND ed.
260 _aNEW DELHI
_bPHI LEARNING
_c2009
300 _aXX,312
999 _c111449
_d111449