000 00398nam a2200145Ia 4500
008 211209s2007 xx 000 0 und d
020 _a9788130904740
041 _aeng
082 _a658.4052 CAR
100 _aLEE, MONLE., JOHSON, CARLA
245 _aPRINCIPLES OF ADVERTISING A GLOBALS PERSPECTIVE
250 _a2ND ed.
260 _aNEW DELHI
_bVIVABOOKS PVT. LTD.
_c2007
300 _aXXI,427
999 _c110745
_d110745