000 00371nam a2200145Ia 4500
008 211209s2015 xx 000 0 und d
020 _a9789350620144
041 _aeng
082 _a658.5752 MAT
100 _aMATHUR U G
245 _aPRODUCT BRAND MANAGEMENT TEXT AND CASES
250 _a2ND EDN ed.
260 _aNEW DELHI
_bEXCEL BOOK
_c2015
300 _aXIX + 554
999 _c102454
_d102454