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1.
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MARKETING CONCEPTS AND STRATEGIES by
Edition: 12 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI BIZTANTRA 2010
Availability: Items available for loan: M S Ramaiah Institute of Technology (1)Call number: 658.8 FER.

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2.
MARKETING PLANNING IMPLEMENTATION AND CONTROL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI CENGAGE 2009
Availability: Items available for loan: M S Ramaiah Institute of Technology (1).

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