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1.
CONSUMER BEHAVIOR: CONCEPTS AND APPLICATIONS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI TATA MCGRAW HILL PUBLISHING COMPANY 2003
Availability: Items available for loan: M S Ramaiah Institute of Technology (1)Call number: LOU/BIT.

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2.
CONSUMER BEHAVIOR: CONCEPTS AND APPLICATIONS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI TATA MCGRAW HILL PUBLISHING COMPANY 2003
Availability: Items available for loan: M S Ramaiah Institute of Technology (1)Call number: LOU/BIT.

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3.
MARKETING RESEARCH (TEXT & CASES) by
Edition: 2ND ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW YORK BEST BUSINESS BOOKS 2007
Availability: Items available for loan: M S Ramaiah Institute of Technology (1).

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