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1.
BASIC MARKETING: GLOBAL MANAGERIAL APPROACH by
Edition: 14 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI TATA MCGRAW HILL PUBLISHING COMPANY 2002
Availability: Items available for loan: M S Ramaiah Institute of Technology (1)Call number: PER/MCC.

2.
BASIC MARKETING: GLOBAL MANAGERIAL APPROACH by
Edition: 14 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI TATA MCGRAW HILL PUBLISHING COMPANY 2002
Availability: Items available for loan: M S Ramaiah Institute of Technology (1)Call number: PER/MCC.

3.
BASIC MARKETING: GLOBAL MANAGERIAL APPROACH + CD by
Edition: 15 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI TMH 2007
Availability: Items available for loan: M S Ramaiah Institute of Technology (1)Call number: 658.8 O07.