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1.
MARKETING PLANS FOR SERVICE BUSINESS: COMPLETE GUIDE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI BUTTERWORTH-HEINMANN 2007
Availability: Items available for loan: M S Ramaiah Institute of Technology (1)Call number: 658.8 MAL.

2.
MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Availability: Items available for loan: M S Ramaiah Institute of Technology (1).