BELCH, MICHAEL A. <br/><br/>
ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE  

 - 9/e, 2013 ed. 
 -  TATA MCGRAW-HILL EDUCATION INDIA PVT.LTD 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL