TY  - BOOK
AU  - KAPFERER J.N.
TI  - NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONGTERM 
SN  - 9788175544406
U1  - 658.8 KAP 
PY  - 2011///
CY  - NEW DELHI
PB  - KOGAN PAGE
ER  -