KAPFERER J.N. <br/><br/>
NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONGTERM  

 - 4TH ed. 
 - NEW DELHI  KOGAN PAGE  2011 
 - XV, 560 
<br/><br/><label>ISBN: </label>9788175544406 
<br/><br/><label>Dewey Class. No.: </label>658.8 KAP