BELCH, GEORGE E <br/><br/>
ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE  

 - 9TH ed. 
 - NEW DELHI  MCGRAW HILL  2015 
 - xliii, 1016 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL