00327nam a2200133Ia 4500008004100000020001400041041000800055082001700063100002300080245003600103250001000139260003200149300001200181211209s2009    xx            000 0 und d  a817554406  aeng  a658.4012 KAP  aKAPFERER JEAN-NOEL  aNEW STRATEGIC BRAND MANAGEMENT   a4 ed.  aNEW DELHIbKOGAN PAGEc2009  aXV, 560