KAPFERER JEAN-NOEL <br/><br/>
NEW STRATEGIC BRAND MANAGEMENT  

 - 4 ed. 
 - NEW DELHI  KOGAN PAGE  2009 
 - XV, 560 
<br/><br/><label>ISBN: </label>817554406 
<br/><br/><label>Dewey Class. No.: </label>658.4012 KAP