MURTHY S N, BHOJANNA <br/><br/>
ADVERTISING:AN IMC PERSPECTIVE  

 - 2 ed. 
 -  EXCEL  2010 
 - XI 458 
<br/><br/><label>ISBN: </label>8174468352 
<br/><br/><label>Dewey Class. No.: </label>659.1 BHO