00297nam a2200121Ia 4500008004100000020001500041041000800056082001500064100001400079245004200093260002700135300001300162211209s2009    xx            000 0 und d  a8125907732  aeng  a660.28 JOS  aRAJAGOPAL  aMARKETING MANAGEMENT: TEXT AND CASES   aNEW DELHIbVIKASc2009  aXVII 303