ZIKMUND, WILLIAM G <br/><br/>
ESSENTIALS OF MARKETING RESEARCH  

 - 3 ed. 
 - NEW DELHI  CENGAGE PUBLISHING  2009 
 - XI + 414 
<br/><br/><label>ISBN: </label>8131502813 
<br/><br/><label>Dewey Class. No.: </label>658.83 O09