MCDANIEL, CARL, LAMB CHARLES W <br/><br/>
INTRODUCTION TO MARKETING  

 - 8 ed. 
 - NEW DELHI  CENGAGE  2008 
 - XXIV-736 
<br/><br/><label>ISBN: </label>8131501574 
<br/><br/><label>Dewey Class. No.: </label>658.8 O07