TY  - BOOK
AU  - ZEITHAML, VALARIE A
TI  - SERVICES MARKETING: INTEGRATING CUSTOM FOCUS AREAS IN THE FIRM 
SN  - 0070660076
U1  - 658.8 O08 
PY  - 2008///
CY  - NEWYORK
PB  - MCGRAW HILL
ER  -