ZEITHAML, VALARIE A <br/><br/>
SERVICES MARKETING: INTEGRATING CUSTOM FOCUS AREAS IN THE FIRM  

 - 4 ed. 
 - NEWYORK  MCGRAW HILL  2008 
 - XXIX + 743 
<br/><br/><label>ISBN: </label>0070660076 
<br/><br/><label>Dewey Class. No.: </label>658.8 O08