PETER, PAUL <br/><br/>
CONSUMER BEHAVIOR AND MARKETING STRATEGY  

 - 7 ed. 
 - NEW DELHI  TMH  2008 
 - XVI + 579 
<br/><br/><label>ISBN: </label>00706015181 
<br/><br/><label>Dewey Class. No.: </label>658.8342 O08