00325nam a2200121Ia 4500008004100000020001500041041000800056100002300064245006600087250001000153260003200163300000800195211209s2007    xx            000 0 und d  a8177541091  aeng  aKAPFERER JEAN NOEL  aSTRATEGIC BRAND MANAGEMENT: CREATING BARAND EQUITY LONG TERM   a2 ed.  aNEW DELHIbKOGAN PAGEc2007  a443