BATRA, RAJEEV <br/><br/>
ADVERTISING MANAGEMENT  

 - 5 ed. 
 - NEW DELHI  PRENTICE-HALL OF INDIA  2006 
 - 768 
<br/><br/><label>ISBN: </label>8177588508 
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT