BELCH, GEORGE E <br/><br/>
ADVERTISING AND PROMOTION: INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE  

 - 6 ed. 
 - NEW DELHI  TATA MC-GRAW HILL  2006 
 - 779 
<br/><br/><label>ISBN: </label>0070581940 
<br/><br/><label>Dewey Class. No.: </label>659.1 GER