00265nam a2200097Ia 4500008004100000041000800041082001400049100001600063245006100079260002700140211209s9999    xx            000 0 und d  aeng  a659.1 JOH  aJONES, JOHN  aWHAT'S IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS   bPRENTICE HALL OF INDIA