CZINKOTA, MICHAEL R <br/><br/>
MARKETING MANAGEMENT  

 - 2 ed. 
 - NEW DELHI  THOMSON ASIA PVT. LTD.  2002 
 - 598 
<br/><br/><label>ISBN: </label>981-240-366-3 
<br/><br/><label>Dewey Class. No.: </label>CZI/KOT