KELLER, KEVIN LANE <br/><br/>
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY  

 - NEW DELHI  PEARSON EDUCATION ASIA PUBLISHING HOUSE  2004 
 - 788 
<br/><br/><label>ISBN: </label>81-297-0254-1 
<br/><br/><label>Dewey Class. No.: </label>658.4012 KEL