TY  - BOOK
AU  - TIWARI, SANJAY
TI  - (UN) COMMON SENSE OF ADVERTISING: GETTING THE BASIC RIGHT 
SN  - 0-7619-9736-9
U1  - 659.1 TIW 
PY  - 2003///
CY  - NEW DELHI
PB  - RESPONSE BOOKS
ER  -