TY  - BOOK
AU  - CLOW, KENNETH E
TI  - SERVICES MARKETING: OPERATION, MANAGEMENTS AND STRATEGY 
SN  - 81-7722-376-3
U1  - CLO/KUR 
PY  - 2004///
CY  - NEW DELHI
PB  - BIZTANTRA/IDREAMTECH PRESS
ER  -