LOUDON, DAVID L <br/><br/>
CONSUMER BEHAVIOR: CONCEPTS AND APPLICATIONS  

 - NEW DELHI  TATA MCGRAW HILL PUBLISHING COMPANY  2003 
 - 788 
<br/><br/><label>ISBN: </label>0-07-047381-1 
<br/><br/><label>Dewey Class. No.: </label>LOU/BIT