TY  - BOOK
AU  - PERREAULT, WILLIAM D
TI  - BASIC MARKETING: GLOBAL MANAGERIAL APPROACH 
SN  - 0-07-048697-2
U1  - PER/MCC 
PY  - 2002///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL PUBLISHING COMPANY
ER  -