PERREAULT, WILLIAM D <br/><br/>
BASIC MARKETING: GLOBAL MANAGERIAL APPROACH  

 - 14 ed. 
 - NEW DELHI  TATA MCGRAW HILL PUBLISHING COMPANY  2002 
 - 815 + 28 
<br/><br/><label>ISBN: </label>0-07-048697-2 
<br/><br/><label>Dewey Class. No.: </label>PER/MCC