TY  - BOOK
AU  - ZEITHAML, VALARIE A
TI  - SERVICES MARKETING: INTEGRATED CUSTOMER FOCUS ACROSS THE FORM 
SN  - 0-07-247142-5
U1  - ZEI/BIT 
PY  - 2003///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL PUBLISHING COMPANY
ER  -