ZEITHAML, VALARIE A <br/><br/>
SERVICES MARKETING: INTEGRATED CUSTOMER FOCUS ACROSS THE FORM  

 - 3 ed. 
 - NEW DELHI  TATA MCGRAW HILL PUBLISHING COMPANY  2003 
 - 668 
<br/><br/><label>ISBN: </label>0-07-247142-5 
<br/><br/><label>Dewey Class. No.: </label>ZEI/BIT