TY  - BOOK
AU  - ZEITHAML, VALARIE A
TI  - SERVICE MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 
SN  - 0-07-462329-X
U1  - ZEI 
PY  - 2000///
CY  - NEW DELHI
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
ER  -