ZEITHAML, VALARIE A <br/><br/>
SERVICE MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM  

 - 2 ed. 
 - NEW DELHI  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2000 
 - 620 
<br/><br/><label>ISBN: </label>0-07-462329-X 
<br/><br/><label>Dewey Class. No.: </label>ZEI