TY - BOOK AU - 20220604u\\\\\\\\\\\y0engy0103\\\\ba AU - MICHAEL A.BELCH,KEYOORPURANI,GEORGEE.BELCH TI - ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SN - 9.7893546008e+012 PY - 2013/// PB - MCGRAW-HILL ER -