00373nam a2200133Ia 4500008004100000020001800041041000800059082001900067100001900086245008300105250001000188260002700198300001400225211209s2019    xx            000 0 und d  a9788131528242  aeng  a658.82 SHI/AND  aSHIMP, LANCE A  aADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATION   a9 ed.  bCENGAGE LEARNINGc2019  aXXII, 729