SHIMP, LANCE A <br/><br/>
ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATION  

 - 9 ed. 
 -  CENGAGE LEARNING  2019 
 - XXII, 729 
<br/><br/><label>ISBN: </label>9788131528242 
<br/><br/><label>Dewey Class. No.: </label>658.82 SHI/AND